Nasco Stone + Tile
Italy Campaign
Heleisy shaped this campaign to feel immersive, intentional, and rooted in origin. “Every Slab Tells a Story” isn’t just about stone — it’s about heritage, craftsmanship, and the journey behind the material.
She was there in Italy, standing in the mountains where it all begins — witnessing the raw beauty of the stone in its purest form. Seeing the scale, the texture, the extraction — it transformed the way we chose to tell this story.
From expansive quarry landscapes to intimate close-ups that highlight depth and detail, the direction is cinematic yet restrained. Minimal copy allows the material to speak. The result balances timeless craftsmanship with a modern, editorial point of view — elevated, and deeply human.
Credits
Photo / Video - Heleisy S.
Talent - Slesha P.
Creative / Art Direction - Heleisy S.
Design - Heleisy S.
Launch
Infographics
Short - Form Content
Short-Film
On our latest trip to the quarry, Heleisy stood within a lineage of makers, surrounded by marble formed over millions of years and shaped through patience, skill, and tradition.
Heleisy follows the marble’s journey from mountain to factory, documenting each stage of its transformation, the hands behind it, and the final step before it enters a new space.